Effective date: October 13, 2026
Iron Built Media (“Iron Built Media,” “we,” “us,” or “our”) is a performance marketing agency based in the United States that manages SEO and Google Ads programs for home services contractors. This Privacy Policy explains how we collect, use, share and protect information when you visit ironbuiltmedia.com, contact us, work with us as a client, or use our free Google Ads Account Audit (the “Audit Tool”), which connects to your Google Ads account through the Google Ads API (application name: API Connector for Ads).
By using our website, services or the Audit Tool, you agree to the practices described in this policy.
1. Information we collect
Information you give us. When you fill out a form, request an audit, apply to work with us, or contact us, we collect your name, business name, email address, phone number, service area, and anything else you choose to send.
Information collected automatically. When you visit our website, we and our analytics and advertising partners may collect your IP address, browser type, device information, pages viewed, referring URLs, and similar usage data through cookies and similar technologies.
Google user data accessed through the Audit Tool. When you sign in with your own Google account and authorize the Audit Tool, it requests read-only use of the Google Ads API (OAuth scope https://www.googleapis.com/auth/adwords). The Audit Tool never makes changes to any account. With your permission, it reads:
- The list of Google Ads accounts your login can access, so you can choose which one to audit
- For the account you choose, the last 90 days of reporting data: campaign, ad group, keyword, search term, landing page, conversion action, geographic and change history reports, including metrics such as impressions, clicks, cost, conversions and impression share
The Audit Tool can reach only accounts your own Google login already has permission to view. We do not request access to any other Google data.
2. How we use information
We use the information we collect to:
- Respond to inquiries and provide our marketing services
- Generate your free Google Ads audit report
- Follow up with you about our management services if you requested an audit or contacted us
- Manage and report on Google Ads accounts for clients who hire us
- Operate, secure and improve our website and services
- Meet legal, tax and accounting obligations
How the Audit Tool uses Google user data. The Audit Tool uses your Google Ads data only to generate your audit report: wasted spend, conversion tracking issues, impression share losses and account structure findings. The report is built and displayed in your browser, and you keep it whether or not you ever work with us. With your consent at the time of the audit, we save your contact details and your overall account score so we can follow up about our services. We do not use Google user data to advertise to you, build user profiles, train AI models, or for any purpose unrelated to the audit.
Google API Services User Data Policy. Iron Built Media’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
3. How we share information
We do not sell personal information or Google user data. We share information only:
- With you. Your audit report is shown only to you, in your browser
- With service providers that host our website or store our client and lead records, under contracts that limit their use to providing services to us
- When required by law, or to protect the rights, safety or property of Iron Built Media, our clients or others
- In a business transfer, such as a merger or acquisition, with notice to affected users
We do not allow humans to read Google user data except with your consent, for security purposes, to comply with law, or when the data has been aggregated and anonymized for internal operations.
4. Storage, security and retention
Audit Tool data. The Audit Tool’s OAuth access tokens are used only for the requests needed to build your report and are never stored. Google Ads reporting data retrieved by the Audit Tool is not saved on our servers; the report exists only in your browser and is gone when you close it, unless you save or print a copy. The only audit information we keep is your overall account score, saved alongside the contact details you provide.
Other data. We store website, lead and client data with reputable cloud providers and protect it with encryption in transit, access controls and least-privilege permissions.
We keep contact details and account scores for as long as needed to follow up with you, or until you ask us to delete them. For clients who hire us, we keep account data only as long as needed to provide our services or as required by law.
5. Your choices and rights
Revoking Google access. Because the Audit Tool does not store tokens, its access ends when your audit session ends. You can also review or remove its access at any time from your Google Account’s Third-party apps & services page. To ask us to delete your contact details and account score, email admin@ironbuiltmedia.com.
Cookies. You can block or delete cookies through your browser settings. Some site features may not work without them.
Your privacy rights. Depending on where you live, you may have the right to access, correct, delete or get a copy of your personal information, and to opt out of certain processing. To make a request, contact us using the details below. We will not discriminate against you for exercising these rights.
6. Children’s privacy
Our website, services and Audit Tool are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children.
7. Changes to this policy
We may update this policy from time to time. We will post the updated version on this page and change the effective date above. If changes are material, we will give additional notice where required.
8. Contact us
Iron Built Media
624 Saint Lawrence Blvd, Eastlake, OH 44095
Email: admin@ironbuiltmedia.com
Phone: (857) 678-4766