Sean Koons

Sean learned it by doing it. At scale, under pressure, with real money on the line.

Before Iron Built Media, Sean spent over a decade running paid media at levels most agency owners will never operate at. He managed $450MM in annual ad spend for JPMorgan and Cisco at Merkle. He rebuilt paid search from the ground up at USA Today across 250+ publications. At Bizee, he cut company-wide customer acquisition costs by 37% and increased paid search conversion 129% in the first 90 days.

At one of the largest home services digital agencies in the country, he oversaw tens of millions in monthly ad spend across hundreds of clients and restructured two separate 40-person departments while serving as the primary digital marketing advisor to C-suite and private equity stakeholders.

That's the record. Here's where it started.

After four years of service, Sean moved into digital marketing and never looked back. He built agency paid media functions from scratch. He ran global SEM strategy for Fortune 500 clients. He rebuilt broken departments inside high-growth companies. And along the way, he kept coming back to one industry where great marketing was consistently scarce and the operators who needed it most were getting the worst of it: home services.

Iron Built Media is the product of everything that experience taught him. About what works, what doesn't, and what most agencies are too comfortable or too conflicted to do differently.

• The flat fee exists because percentage-of-spend creates the wrong incentives.
• The exclusivity exists because divided attention produces divided results.
• The 100-client ceiling exists because scale without standards isn't scale. It's just growth for growth's sake.

When you work with Iron Built Media, you're not buying a service. You're buying a system built by someone who's managed more ad spend than most agencies will see in their lifetime, and who chose to walk away from all of it to build something worth trusting.