FOUNDER & HEAD OF ORGANIC & AI VISIBILITY

Megan Boyd

20+ Years in Digital Marketing

400% Organic Growth Achieved in 9 Months

225% Monthly Recurring Revenue Growth for a Media Partner in 8 Months

$2.98MM+ SEO MRR Managed & Strategically Restructured

800+ Clients Supported Through SEO Strategy & Operations

73% Gross Margin Improvement for Internal Marketing Teams

BACKGROUND

Most search marketers learned the work by following someone else's strategy.

Megan built one. For herself first, and then for two decades of clients who needed it.

She started with her own digital properties in 2006. Not as a side project. As a proving ground. She learned SEO, affiliate marketing, content monetization, and e-commerce by doing it with her own money and her own domain authority on the line. By the time brands started calling, she already knew what actually worked.

What followed was a career that moved across every context where digital marketing matters. She consulted for Reebok, Planet Fitness, and Nutrisystem. She directed SEO at agencies managing teams handling upwards of 800 clients. She went in-house at Forbes, leading organic growth strategy across high-revenue editorial categories. Eventually she took on senior leadership roles at the intersection of home services, local marketing, and enterprise-scale SEO operations.

That's the breadth. Here's what runs underneath it.

THE FOUNDATION

She didn't learn home services from a case study. She grew up in it.

Megan's father has been in HVAC and refrigeration her entire life. Her uncle owns his own HVAC business. Extended family across the trades. She's been under crawl spaces, helped diagnose systems, done her own home renovations. Home services isn't a vertical she learned to market. It's a world she understands from the inside out.

That background shapes how she thinks about the companies Iron Built Media works with. She knows what it takes to run a service business. She knows the seasonality, the margins, the difference between a lead that books and one that wastes a technician's afternoon. When she builds an organic strategy for a home services company, she's not guessing at what matters to them.

When you've grown up around the work and not just the marketing, you understand what's actually at stake for these business owners. That changes how you build for them.

WHY IRON BUILT MEDIA

Search changed. Most agencies didn't.

After twenty years watching how digital search evolves, from early Google to AI Overviews and from ten blue links to answer engines and generative results, Megan has built expertise across the full spectrum of modern search visibility: SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). These aren't buzzwords on a capabilities deck. They're the difference between showing up where buyers are looking today versus where they were looking three years ago.

Home services companies are particularly exposed. Their customers use AI assistants, voice search, and localized answer engines constantly. Megan saw that gap clearly across her years at agencies, and it's a core reason Iron Built Media exists.

Organic strategy has to be built around where search is going, not where it's been.
Content that doesn't earn citations from AI systems is becoming invisible, and most home services companies have no plan for that.
Real organic growth compounds over time. That's the investment worth making.

Twenty years in this industry taught me that the fundamentals never really change. Relevance, authority, trust. What changes is the surface they're measured on. That's what I track. That's what I build for.

Megan Boyd

Most search marketers learned the work by following someone else's strategy.

She didn't learn home services from a case study. She grew up in it.

Search changed. Most agencies didn't.

See if your market is open.