Paid Media

Campaigns built to win the jobs that pay. Not just the clicks.

Full-stack paid media for home services companies that are done paying for traffic that doesn't convert. Every dollar tied to a call, a form, or a booked job.

Revenue-attributed campaigns from day one
No markup on ad spend. Ever
No account handoffs to junior analysts

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3.2x

Average return on ad spend across home services accounts in their first twelve months with Iron Built Media.

35+ Combined Years of Experience

One Client Per Market

Veteran & Woman Owned

Built for Companies Ready to Scale

The problem

Most paid media budgets are being quietly wasted.

Home services companies are easy targets for bad paid media. High CPCs, commoditized keywords, and agencies that optimize for impressions instead of booked jobs. You get a nice-looking dashboard full of clicks that never turned into calls, and a monthly report that explains why that's fine.

The problem isn't paid media. The problem is paid media run by people who don't understand your margin, your close rate, or the difference between a lead worth $8,000 and one worth $400. We've spent years inside the agencies that built those dashboards. We know exactly where the money goes.

What you get

The full paid media stack.

Google Search & LSAs

High-intent keyword targeting and Local Services Ads management built around what home buyers actually type when they're ready to hire someone today.

Microsoft / Bing

The underutilized channels your competitors have written off. Lower CPCs, strong conversion rates, and a broader net across the buying journey.

Meta (Facebook + Instagram)

Demand creation for home services. We run campaigns that build awareness among homeowners before they start comparing quotes, so when they do, you're already the name they recognize.

YouTube & Demand Gen

Video and display campaigns that keep you visible throughout the consideration phase. Built for the homeowner who's been thinking about a roof for three months before they call anyone.

OTT / Connected TV

Streaming ads that put your brand in front of homeowners during their highest-attention moments. Increasingly the fastest way to build local brand recognition at scale.

Conversion Tracking & Attribution

We tie every campaign to the actual outcome: call, form fill, booked job. No more guessing which dollars are working. You get a real picture of cost per acquired job, not cost per click.

How it works

No mystery. No guesswork. No handoffs.

Account & Market Audit

We start by tearing apart what's currently running: your keywords, your match types, your landing pages, your conversion setup. We tell you exactly what's leaking money and why.

Strategy & Build

We build or rebuild the account from the ground up around your actual business goals. Target CPL, seasonality, service mix, geography, all of it goes into the structure before we spend a dollar.

Launch & Optimize

We go live and watch it closely. The first 60 days are intensive and include daily monitoring, rapid iteration, and clear weekly communication about what we're seeing and what we're adjusting.

Compound & Dominate

Once we know what's working, we double down. We use your performance data to identify the services and geographies with the best unit economics, and we put more behind what's winning.

Common questions

Things we get asked about paid media.

Do you mark up ad spend?

No. Ad spend goes directly to your accounts and is billed to you at cost. Our fee is a flat retainer. We have no financial incentive to push your budget higher, which is exactly the conflict most agencies have and don't disclose.

How long until I see results from paid search?

Google Search campaigns typically show meaningful lead volume within 30 to 45 days once the fundamentals are in place. The first two weeks are setup and learning. By day 30 we usually have enough data to know what's working and what needs to change. We'll tell you honestly if something isn't gaining traction instead of waiting for month three to have that conversation.

Can you take over an existing Google Ads account?

Yes, and we prefer it. Existing accounts have historical data we can use. We'll audit what's there first and give you an honest read on what's salvageable versus what needs to be rebuilt. Sometimes the account structure is so broken that starting clean is faster. We'll tell you which situation you're in before we touch anything.