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THE PARTNERSHIP

WHY IRON BUILT MEDIA exists.

31+ Years Combined
Experience
$1.5B+ In Marketing Spend
Managed
1 Client Per
Market. Always.
3 Generations of Home
Services Industry Roots

Iron Built Media exists because we got tired of watching good companies be treated like account numbers. Two co-founders with thirty-five plus years between us in digital marketing. One on the organic and AI side. One on the paid media side. Both built our careers inside the agency world before deciding it needed to be done differently.

What we kept seeing was the same pattern. Sold by the senior team. Handed off to a junior pod. Squeezed into a workflow built for speed instead of strategy. Reported on with metrics designed to look good rather than mean something. And no one willing to say it plainly.

So we built the alternative. Senior-led. One client per market. Flat fee. No markup on spend. No hand-offs. No excuses.

Veteran Owned & Operated
U.S. Navy veteran on the founding team. The discipline, accountability, and mission-first mindset carries into every client engagement.
Woman Owned & Operated
Women make the majority of home services hiring decisions. Growing up in the trades gives us a perspective on that no outside agency can replicate.
Built for Companies Ready to Scale
We don't work with companies that aren't ready to invest in growth. When the fit is right, we go all in.
THE PEOPLE BEHIND THE WORK

MEET THE founders.

Sean Koons
PAID MEDIA

Sean Koons

Founder & Head of Paid Media

11+ years in paid media. $1B+ in annual spend managed. Former Merkle, USA Today. U.S. Navy veteran.

Read Sean's story
Megan Boyd
ORGANIC & AI VISIBILITY

Megan Boyd

Founder & Head of Organic & AI Visibility

20+ years in SEO, content strategy, and AI visibility. Former Forbes. Raised in the home services industry.

Read Megan's story
HOW WE OPERATE

THE STRUCTURAL choices.

01

Flat Fee. No Percentage of Spend.

Percentage-of-spend creates the wrong incentive. When an agency earns more as you spend more, "more spend" becomes the answer to every question. We charge a flat fee. The answer to every question is "what actually grows your business."

02

One Client Per Market. Contractually.

We don't work with your competitors. That's written into the engagement agreement. Market exclusivity isn't a pitch point. It's a structural commitment that changes how we think, how we operate, and what we're willing to do on your behalf.

03

Senior Hands. Every Day.

You don't get sold by the partners and managed by analysts. The people who close the deal are the same people doing the work. That's not a staffing decision. It's the point of the entire model.

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