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Performance Marketing for Home Services

Built to compound. Engineered to dominate.

Iron Built Media is a performance marketing partnership for home services companies ready to own their market. Organic, AI visibility, and paid media built and run by people who've done the work, in agencies and on the brand side, and decided to do it differently.

See if your market is open How we work
31+ Combined Years of Experience
One Client Per Market
Built for Companies Ready to Scale
Roofing
HVAC
Plumbing
Electrical
Restoration
Renovation
Home Builders
Solar
Roofing
HVAC
Plumbing
Electrical
Restoration
Renovation
Home Builders
Solar
The Approach

Built for the few. Not the many.

Most agencies grow by signing every contract that lands in front of them. We grow by saying no. Iron Built Media works with a small portfolio of home services companies that treat marketing as the engine of their business, not a line item to argue over.

100%
Every Dollar Tied to Revenue
We don't report on impressions. We don't celebrate clicks. Every campaign is measured against the outcome that actually moves your business, the revenue it generates and the cost to acquire it.
1/market
Exclusive Per Region
Once you're in, your competitors can't hire us. It's a contractual guarantee, not a sales line.
31+ yrs
Combined Expertise
Three and a half decades of digital marketing experience between the founders. Across SEO, AI search, paid media, and the connected TV stack. Inside agencies, on the brand side, and now here.
What We Do

Two engines. One revenue system.

Paid media gets you leads this week. Organic and AI search compound into market ownership. Most agencies do one well and outsource the other. We run both in lockstep, owned by the expert who specializes in it.

Paid Media

Demand capture and demand creation across the full media stack. Built for unit economics, not vanity. Every campaign attributed to revenue. Every dollar accountable to a number you can see.

  • Google Search & Local Services Ads
  • Microsoft / Bing & Performance Max
  • Meta (Facebook + Instagram)
  • Demand Gen & YouTube
  • OTT / connected TV & programmatic
  • Retargeting & conversion tracking

Organic & AI Visibility

Show up when buyers search Google. Show up when they ask ChatGPT, Gemini, and Perplexity. Build the technical foundation, content authority, and citation surface that makes your brand the default answer in your category.

  • Local SEO & Google Business Profile
  • Technical & content SEO
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Reviews & reputation systems
  • Conversion rate optimization
+ When Needed
Internal team training & SOPs
For clients building internal capability alongside us. Not a stand-alone service. A capability we offer when the situation calls for it.
The Partnership

Why Iron Built exists.

31+ Years Combined Experience
Veteran Owned & Operated
Woman Owned & Operated

Iron Built Media exists because we got tired of watching good companies be treated like account numbers. Two co-founders with thirty-five plus years between us in digital marketing. One on the organic and AI side. One on the paid media side. Both built our careers inside the agency world before deciding it needed to be done differently.

What we kept seeing was the same pattern. Sold by the senior team. Handed off to a junior pod. Squeezed into a workflow built for speed instead of strategy. Reported on in language designed to obscure rather than explain. Clients came in serious about growth and got back a Slack channel and a deck.

We launched Iron Built Media so the people steering your strategy are the ones with the experience to actually make the calls.

That's the model. The partners run the show. They set the strategy, own the relationship, and stay accountable for the outcome. As we grow, we'll bring on a small team of specialists to execute alongside us. The names on the door stay on the work. The relationship doesn't get handed off. The standard doesn't slip. That's the entire promise, and it's what makes the rest of how we operate possible.

We're proud to be both veteran owned and woman owned. It shapes how we communicate, how we hold ourselves accountable, and the kind of companies we're built to serve.

What to Expect

A process you can actually see.

We move through four phases together. No mystery. No deliverables list dressed up as strategy. You'll know what's happening, why it's happening, and what the next move is at every step.

Phase 01
Audit & Align
Weeks 1-3. A full read on where your marketing actually stands. The good, the broken, the leaking. Then we align on what success looks like in your business, not ours.
Phase 02
Build the Foundation
Weeks 3-6. Tracking, attribution, the technical underlay, the conversion path. Most agencies rush this. We don't. It's the foundation everything else stands on, and the difference between data you can trust and dashboards that just look busy.
Phase 03
Scale & Optimize
Months 2-5. Paid campaigns live. Organic and AI visibility compounding. Performance monitored continuously, with adjustments made as the data tells us they're needed. Constant pressure on the metrics that move the business.
Phase 04
Dominate & Defend
Month 6 onward. When the unit economics are working, we scale them. When competitors come looking, we defend the position. This phase doesn't end. It's the relationship.
"

We don't sell hours. We don't sell deliverables. We sell the outcome of a team led by experts in their craft who refuse to treat your business like a number on a roster.

The Iron Built Standard
The Honest Filter

We're not for everyone. By design.

Before either side spends time on a discovery call, the fit needs to be real. Here's the read on who this works for and who it doesn't. If the right column describes you, that's okay. We'll point you toward someone better suited for where you are right now.

✓ A Fit
  • Established home services company with revenue you'd actually call a business
  • Wants to own the market, not just compete in it
  • Has a sales process that closes the leads we send
  • Treats marketing as growth investment, not overhead to negotiate down
  • Responds to leads in minutes, not hours
  • Open to honest feedback, including the kind that's uncomfortable
× Not a Fit
  • Looking for the cheapest agency in the market
  • Wants to "try marketing" with no real commitment
  • Doesn't follow up consistently on the leads we generate
  • Believes results should arrive in week one
  • Wants an order taker, not a partner with opinions
  • Won't reinvest when campaigns are clearly working
FAQ

The honest answers.

The questions every serious company should ask before signing with any agency. Including ours.

Specialization compounds. Working exclusively with home services companies means our playbooks, benchmarks, and creative frameworks get sharper with every account. We're starting with roofing because we know it deeply, but the model scales across HVAC, plumbing, electrical, restoration, renovation, and home builders.
That's a question we answer during the audit phase, not before it. Recommended ad spend depends on your service area, average ticket size, sales capacity, current pipeline, and the competitive landscape in your market. We'll give you a recommendation grounded in your actual numbers, not a templated minimum pulled from a pricing page. What we won't do is anchor you to a budget before we understand what your business actually needs.
When you become a client, your direct competitors in your defined service area cannot hire us. Period. It's written into the agreement. If you exit, the market opens. While you're with us, it's yours.
Paid media moves first. You should see qualified lead flow inside the first 30 days, with cost per lead trending down through month three. Organic and AI visibility compound slower and bigger. The 6 to 12 month curve is where category ownership gets built.
The founders run the show on every account. As we grow, we're bringing on a small team of specialists to execute alongside us, but the partners stay accountable for strategy, the relationship, and the outcome. The names on the door stay on the work.
Ready to talk?

The question isn't if we can help.
It's whether the timing is right.

Tell us about your business. We'll tell you, honestly, whether the fit is there. If it isn't, we'll point you toward someone better suited for where you are right now.

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